Which of the Following Best Describes Viral Marketing

question 96

Multiple Choice

Which of the following best describes viral marketing?

• A) The strategy of paying suppliers and distributors to perform certain business processes or to provide needed materials and resources
• B) An approach by which firms move away from department-oriented organization and toward process-oriented team structures that cut across old departmental boundaries
• C) The strategy of owning the means by which an organization produces goods or services
• D) Any activity that adds value to some input by transforming it into an output for an internal or external customer
• E) The strategy of using the internet and word-of-mouth marketing to spread product information

---

Definitions:

Worker Involvement

The participation or engagement of employees in the decision-making processes and operations of their workplace.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives.

Job Rotation

A strategy where employees rotate between different jobs within an organization, allowing them to gain experience and skills in various areas.

Factory Worker

An individual employed in a manufacturing setting, responsible for producing goods or operating machinery.