The Organic Trade Association Partnered with Free Range Graphics to Produce

question 17

Multiple Choice

The Organic Trade Association partnered with Free Range Graphics to produce a 5-minute on-line spoof of the latest Star Wars movie.The film was then passed around the internet by consumers who favour organic foods.This is an example of

• A) a strategic alliance.
• B) viral marketing.
• C) outsourcing.
• D) business process management.
• E) none of these.

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Definitions:

Collateral

Assets pledged by a borrower to secure credit or a loan, which can be seized in case of default.

Intangibles

Intangibles refer to non-physical assets that have value, such as intellectual property, goodwill, and brand recognition.

Proceeds

The amount of money obtained from an event or transaction, such as the sale of goods or property.

Creditors

Creditors are individuals, businesses, or entities that are owed money by debtors, typically arising from the provision of goods, services, or loans.