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Why Are Customer Preferences and Tastes Important to Business

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Why are customer preferences and tastes important to business?


Definitions:

Electrical Conductivity

A measure of a material's ability to conduct an electric current.

Mate Preference

Criteria or attributes an individual finds desirable in a potential sexual or romantic partner.

Social Status

Refers to the position or rank of a person or group within the hierarchy of a society, determined by wealth, occupation, education, or other social variables.

Need for Achievement

A psychological trait that drives an individual to pursue and attain challenging goals, as defined by David McClelland.

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