Managers at Lion Brand Oatmeal Are Touting the Benefit of Aligning

question 104

Multiple Choice

Managers at Lion Brand Oatmeal are touting the benefit of aligning the company with a national nonprofit organization like the Canadian Heart Association,but the CEO is opposed to the idea.Which of the following statements would support the CEO's position?

• A) Competitors might develop similar associations.
• B) Government regulation of health-related claims has decreased in recent years.
• C) The company would get public goodwill.
• D) An association with a nonprofit could lead to better relations with government agencies.
• E) If the nonprofit organization happened to receive some negative publicity in the future,consumers might develop an aversion to the company's products.

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Definitions:

Market Innovation

The introduction of novel products, services, processes, or business models that significantly change the dynamics of a market or industry.

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Legal documents that grant inventors exclusive rights to their inventions, preventing others from making, using, or selling the invention for a certain period of time.

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