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At Hewlett-Packard There Is a Division Called the New Business

question 207

Multiple Choice

At Hewlett-Packard there is a division called the New Business Group,which listens to "sales pitches" about possible new products.This is an example of ________.


Definitions:

Generalization

The process by which an organism responds in the same way to different but similar stimuli.

Extinction

In psychology, the gradual diminishing of a conditioned response when the reinforcement is no longer presented; in biology, the permanent loss of species from the earth.

Token Economy

A behavioral modification system that utilizes tokens as symbolic reinforcements for desirable behaviors, which can later be exchanged for specific rewards.

Positive Reinforcement

Adding a desirable stimulus to increase a behavior, making it more likely to occur in the future.

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