Mega Computers Has Decided to Expand Operations Overseas

question 110

Multiple Choice

Mega Computers has decided to expand operations overseas.In order to give foreign customers a sense of security,Mega has chosen to send several of its own managers and technicians to the country as part of the start-up operations.In addition,this will give Mega more control over making sure that top quality service is given to the new customers.Mega has chosen the organizational strategy known as

• A) independent agent.
• B) strategic alliance.
• C) direct investment.
• D) branch office.
• E) licensing arrangement.

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Definitions:

Value-Creating Opportunities

Situations or activities that enhance the benefit or advantage of a product or service for customers.

Strategic Business Unit

A semi-autonomous division or unit within a larger company that focuses on a specific market segment or product line, possessing its own strategy and objectives.

Subsidiary

A company that is owned or controlled by another company, which is usually referred to as the parent company.

Set of Related Offerings

A collection of products or services that are linked together by a similar theme or purpose, targeting a similar market segment.