The CEO of Charter Books Thinks That the Company Should

question 137

Multiple Choice

The CEO of Charter Books thinks that the company should "go global" by using the internet,but the vice president thinks that too many problems would be encountered.Which of the following statements would support the CEO's position?

• A) People in different countries have different preferences with regard to how they make payment for products.
• B) Demographic targeting of consumers is more easily accomplished on the internet than in other forms of advertising.
• C) If the local currency is used,that may increase demand,but there are challenges with respect to currency exchange and shipping.
• D) Advertising laws vary from country to country.
• E) Import and export laws in various countries would need to be understood.

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Definitions:

Snowball Effect

A process that starts from an initial state of small significance and builds upon itself, becoming larger and potentially more significant.

Mob

A large, disorderly crowd of people, often associated with chaotic behavior or violence.

Dominant

Pertains to a trait that is expressed in the phenotype over a recessive trait when both are present in the genotype.

Milgram

Refers to Stanley Milgram, a psychologist known for conducting experiments on obedience to authority figures.