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The First Step in Strategy Formulation Is the Setting of Strategic

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The first step in strategy formulation is the setting of strategic goals.


Definitions:

Internal Factors

Influences within an organization or individual that affect their behavior and decisions.

External Factors

Elements outside an individual or system that influence or affect their behavior and outcomes.

Robert Plutchik

An American psychologist known for his psychoevolutionary theory of emotion and the creation of the "wheel of emotions."

Primary Emotion

Basic emotions that are universally recognized and experienced by people regardless of culture, including happiness, sadness, fear, disgust, surprise, and anger.

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