Examlex
How does an economist measure labour productivity? Is there a formula for this measurement? Who provides the data in measuring national productivity?
Segment
Refers to a distinct group within a larger population or market, often characterized by specific demographics, behaviors, or preferences.
Segmentation Strategy
The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.
STP Process
Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.
Target Market
The specific group of consumers at which a company aims its products and services.
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