Alliance Insurance Relies on Information Technology for a Variety of Activities.The

question 11

Multiple Choice

Alliance Insurance relies on information technology for a variety of activities.The company is planning to improve its systems,so it needs to determine which areas need improvement.Alliance's marketing director places a lot of emphasis on data mining,and thinks that the company's capability in that area should be upgraded.If the following facts were known,which one would support the marketing director's position?

• A) Top managers at Alliance want to use decision support systems to test various business models.
• B) Alliance uses VSAT communications to circulate confidential information among its various branches.
• C) The various branch offices of the company do a lot of electronic conferencing with one another.
• D) Alliance's customers routinely complain that the company's website is not user-friendly.
• E) Alliance's ability to acquire new customers has declined during the last two years.

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