Which of the Following Is True About the Factors That

question 43

Multiple Choice

Which of the following is true about the factors that influence buyer reactions to country of origin (COO) ?

• A) COO stereotypes remain the same irrespective of the origin of the judge and the category of the product being judged.
• B) Consumers' opinions remain the same irrespective of the national origin of the firm and the location where its product is actually made.
• C) As the capacity of countries to perform well in specific industries improves, the COO phenomenon varies over time.
• D) Demographic factors have no influence on the tendency of consumers to discriminate against foreign products.

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Definitions:

Primacy Effect

A bias towards better memory retention for items at the start of a list compared to those that come after.

Elaboration Effect

This effect describes how detailed processing and the integration of information into existing knowledge structures enhance memory retention.

Recency Effect

A memory phenomenon where the most recently presented items or experiences are likely remembered best.

Maintenance Effect

The ongoing benefits of a treatment or intervention after the primary treatment period has concluded.