The Process of Dividing a Market into Categories of Customers

question 60

Multiple Choice

The process of dividing a market into categories of customers by age is called

• A) product-use market segmentation.
• B) relationship marketing.
• C) geographic market segmentation.
• D) psychographic market segmentation.
• E) demographic market segmentation.

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Definitions:

Vent

To release or express strong emotions, often through speaking or activity.

Relax

The state of being free from tension or anxiety.

Disgust

A strong negative feeling of repugnance and revulsion.

Innate Emotion

Refers to emotional responses that are believed to be inborn, universal, and genetically encoded, not learned through experience.