Bubbly Inc

question 178

Multiple Choice

Bubbly Inc.has decided to introduce a new line of energy drinks.It does not have the financial resources to widely promote its new product line,but it can make a real impact if it carefully chooses a specific market segment.The CEO of Bubbly thinks the best idea is to market the product to young males,but the VP of Marketing thinks that targeting female professionals is much more likely to lead to success for the new product line.If the following facts were known,which one would support the CEO's position?

• A) Bubbly determines that producing the new line of energy drinks will be more profitable than expanding internationally.
• B) As a group,young males consume more energy drinks than any other market segment.
• C) On a cost-per-ounce basis,energy drinks cost more than other popular beverages.
• D) Several of Bubbly's competitors have recently tried to associate their product with positive social causes.
• E) Different companies define "young" differently.

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Definitions:

Different Perspectives

The consideration or evaluation of a situation or problem from multiple viewpoints or frames of reference.

Utilitarianism

A moral theory suggesting that the best action is the one that maximizes utility, generally defined as that which produces the greatest well-being of the greatest number of people.

Respiratory Epidemic

A widespread occurrence of an infectious disease that affects the respiratory system within a community or region in a given period.

Health Care Workers

Professionals engaged in actions aimed at improving a person's health, including doctors, nurses, therapists, and other medical staff.