Bubbly Inc

question 172

Multiple Choice

Bubbly Inc.has decided to introduce a new line of energy drinks.It does not have the financial resources to widely promote its new product line,but it can make a real impact if it carefully chooses a specific market segment.The CEO of Bubbly thinks the best idea is to market the product to young males,but the VP of Marketing thinks that targeting female professionals is much more likely to lead to success for the new product line.If the following facts were known,which one would support the VP of Marketing's position?

• A) The leading companies in the industry tend to target as wide a market as possible.
• B) For expensive items such as cars,female professionals are more likely to be loyal to a known brand.
• C) Surveys show that female professionals have a positive opinion of Bubbly's current products.
• D) Compared to the general population,young females consume more energy drinks per person.
• E) Male professionals are increasingly reporting a lack of energy while at work.

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