Secondary Data Is

question 106

Multiple Choice

Secondary data is

• A) statistics and information that are available as a result of previous research.
• B) based on data newly collected for a specific research purpose.
• C) based on information gathered by someone else,but not yet published.
• D) any of the above,depending upon why the marketer is doing the research.
• E) data gathered for secondary areas of the firm like marketing research and accounting.

Understand the implications of NSF checks and bank service charges on cash management.

Calculate and interpret the Days' Cash on Hand ratio.

Understand the establishment and replenishment of a petty cash fund.

Recognize the importance of maintaining a minimum cash balance (compensating balances).

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Definitions:

Risk Averse

Condition of preferring a certain income to a risky income with the same expected value.

Expected Benefit

The anticipated or forecasted gain or advantage that arises from a specific action or decision, often considered in cost-benefit analysis.

Subjective Probabilities

Individual assessments or beliefs about the likelihood of future events, based on personal judgment rather than objective data.

Microeconomic Analysis

The examination of the economic behavior of individuals, households, and firms, focusing on market mechanisms and the determination of prices and quantities in specific markets.