Skelton Corp

question 6

Multiple Choice

Skelton Corp.is thinking about using a standardized marketing approach to sell its products internationally.The CEO thinks that this will help to control and plan production better.Which of the following points about using a single marketing approach would strengthen the CEO's argument?

• A) The company will sell in the same way to different countries regardless of culture.
• B) A single marketing approach will allow for simplification of inventory and quality control processes.
• C) The company will have to hire more employees at headquarters.
• D) The company will be locked in to one marketing strategy for the long term.
• E) More extensive managerial oversight in sales will be needed.

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