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Identify Four Bases for Market Segmentation

question 218

Essay

Identify four bases for market segmentation.


Definitions:

Behaviours

Observable actions or reactions of an individual or group in response to external or internal stimuli.

Charismatic/Value-Based

Leadership style characterized by the ability to inspire and motivate followers through personal charm, conviction, and the projection of core values.

Autonomous

The ability to operate independently or make decisions without external control.

Participative

Involving or allowing participation from members of a group or organization, particularly in decision-making processes.

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