If Brighten Your World Inc

question 103

Multiple Choice

If Brighten Your World Inc. sells its light bulbs to the Jacobs Motor Company to be used in all of their cars as headlights, Brighten Your World is engaging in what type of marketing activity?

• A) Marketing research
• B) Consumer marketing
• C) Relationship marketing
• D) Aggregate marketing
• E) Industrial marketing

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Definitions:

Earnings Retention

The portion of net income that is retained by the corporation rather than distributed to its owners as dividends.

Discontinues

The process of ceasing production, support, or sale of a product or service.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period of time.

Continuing Operations

The segments or units of a business that are expected to continue operations into the foreseeable future, as opposed to those segments that are being discontinued or sold.