A Small Pizza Chain Wants to Expand and Have a Nationwide

question 18

Multiple Choice

A small pizza chain wants to expand and have a nationwide presence.Some marketing managers feel that an integrated marketing strategy should be used so the company can develop a national brand perception.But the CEO thinks that because each local community is different that each local area should decide on the marketing campaign that will work best.If the following facts were known,which one would support the CEO's view?

• A) The company decides to pursue a co-branding partnership with either Pepsi or Coke.
• B) All employees must wear a standard uniform.
• C) The company's website has links to individual stores so customers can order pizza online.
• D) All of the company's restaurants feature an art deco interior design.
• E) The company encourages individual stores to create their own menu options and pricing structure.

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Definitions:

Competitive Firm

A company that operates in a market where it has to compete with other firms for customers, setting prices based on market demand and supply.

Competitive Firm

A business operating in a market where it has little to no control over the price of its products because of competition from other firms.

Cost Table

A detailed listing of all costs associated with a project or business operation, used for budgeting and financial management purposes.

Break Even

The point at which total revenue equals total costs, making a business neither profitable nor unprofitable at this juncture.