Which Term Is Used to Identify the Division of a Market

question 289

Multiple Choice

Which term is used to identify the division of a market into categories of customer types?

• A) Industrial marketing
• B) Marketing mix
• C) Customer marketing
• D) Market segmentation
• E) Market de-categorization

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Definitions:

Strategic Layout Decision

Decisions related to the physical arrangement of business resources to optimize processes and efficiency.

Inventory

The quantity of goods and materials on hand, typically in a warehouse or point of sale, waiting to be sold or used in production.

Servicescape

The physical surroundings in which a service takes place, and how they affect customers and employees.

Work Cell

An arrangement of machines and personnel that focuses on making a single product or family of related products.