The Best Segmentation Basis for Small Drug Stores or Dry

question 164

Multiple Choice

The best segmentation basis for small drug stores or dry cleaners would be

• A) geographic.
• B) demographic.
• C) random selection.
• D) product-use.
• E) psychographic.

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Definitions:

Attractive Celebrities

Famous individuals who are widely recognized and considered appealing or desirable in appearance.

Emotional Attacks

Intense episodes of emotional distress, often featuring overwhelming feelings of anxiety, sadness, or anger, not recognized as a formal medical term.

Elaboration Likelihood Model

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

Central

Pertaining to the most important or primary component in a system or concept.