________ Is Segmentation by Such Traits as Age, Income, Gender

question 31

Multiple Choice

________ is segmentation by such traits as age, income, gender, ethnicity, and marital status.

• A) Random selection
• B) Demographics
• C) Psychographics
• D) Product use
• E) Geographics

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Definitions:

Imprinting

A form of learning occurring at a specific life stage that is rapid and apparently independent of the consequences of behavior.

Infantile Amnesia

The inability of adults to recall episodic memories (memories of specific events or situations) from early childhood, typically before the age of 3-4 years.

Stranger Anxiety

A form of distress that children experience when exposed to unfamiliar people, typically observed around 7 to 10 months of age.

Insecure Attachment

A pattern of attachment in which individuals are unable to form stable and trusting relationships with caregivers, often due to early experiences of neglect or inconsistency.