The Process of Dividing a Market into Categories of Customers

question 60

Multiple Choice

The process of dividing a market into categories of customers by age is called

• A) product-use market segmentation.
• B) relationship marketing.
• C) geographic market segmentation.
• D) psychographic market segmentation.
• E) demographic market segmentation.

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Definitions:

Baking Class

A course or workshop that focuses on teaching participants the art and skills of baking, including techniques for making various types of bread, pastries, and desserts.

Corporate Social Responsibility

A strategy for businesses that supports sustainable growth by providing benefits that are economic, social, and environmental for every stakeholder involved.

Credible Messages

Information presented in a manner that is believable and trustworthy to the audience.

Organization's Purpose

The fundamental reason for an organization's existence, often reflected in its mission, vision, and goals.