Primary Data Are

question 100

Multiple Choice

Primary data are

• A) data gathered for primary areas of the firm, like marketing and production.
• B) based on facts gathered from library research.
• C) based on data newly collected for a specific research purpose.
• D) any of the above, depending upon why the marketer is doing the research.
• E) gathered by consulting Statistics Canada publications.

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Definitions:

Productive Capacity

The maximum output or production level that a facility, sector, or economy can sustain over a period.

Payment of Dividends

The distribution of a portion of a company's earnings to its shareholders as determined by the company's board of directors.

Financing Activities

Transactions related to raising capital or repaying investors, including issuing equity, obtaining loans, and paying dividends.

Spreadsheet

A digital tool used for organizing, analyzing, and storing data in tabular form, consisting of rows and columns to facilitate calculations and management of information.