Which Elements of the Marketing Mix Would Apply to a Successful

question 34

Multiple Choice

Which elements of the marketing mix would apply to a successful small business owner?

• A) Advertising and personal selling
• B) Advertising and sales promotion
• C) Product,price,promotion,and place
• D) Marketing research and pricing
• E) Place and promotion

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Definitions:

Individual Preferences

The specific likes, dislikes, desires, and needs that vary from one person to another, influencing their behavior and choices.

Job Design

The process of outlining the tasks, responsibilities, and systems to be used by employees in their roles to maximize efficiency and job satisfaction.

Task Variety

The degree to which a job or role involves a range of different activities requiring various skills and talents.

Job Characteristics Model

A theory that proposes that the nature of one's job can affect job satisfaction, and identifies five core job dimensions that can motivate individuals and enhance job satisfaction.