Lexington Corp

question 214

Multiple Choice

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product that looks promising.What should they do next?

• A) Business analysis
• B) Test marketing
• C) Product testing
• D) Concept testing
• E) Prototype development

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Definitions:

Angular Rocks

Rocks characterized by sharp edges and corners, typically resulting from mechanical weathering or fracturing.

Glacier

A moving mass of ice, snow, rock, and other sediment.

Mountain Front

The boundary where the steep slopes of a mountain range meet the adjacent relatively flat terrain or valley.

Evaporation

The process by which a substance passes from a liquid to a vapor.