Which of the Following Is Not One of the Steps

question 94

Multiple Choice

Which of the following is not one of the steps in developing an advertising campaign?

• A) Defining the objectives of the advertising messages
• B) Selecting the appropriate media
• C) Engaging a production studio
• D) Evaluating advertising effectiveness
• E) Identifying the target audience

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Definitions:

Substitute Goods

Products or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Demand

Demand refers to the quantity of a product or service that consumers are willing and able to purchase at various prices during a given period.

Price Decrease

A reduction in the cost that buyers must pay for a good or service.

Normal Good

A type of good for which demand increases when income increases, and falls when income decreases.