The Pull Strategy Involves Retailers Who Attempt to "Pull" Customers

question 118

True/False

The pull strategy involves retailers who attempt to "pull" customers into their stores through aggressive advertising of sales they are having.

---

Definitions:

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program.

Federal Agencies

Government bodies established by the legislation to perform specific functions or duties at the national level.

FCC

The Federal Communications Commission, a United States government agency that regulates interstate and international communications by radio, television, wire, satellite, and cable.

Pulsing Advertising Schedule

A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.