Examlex
Television is a popular form of advertising because it is a combination of sight,sound,and motion appeals to almost all a viewer's senses.
Role Playing
The act of adopting roles and acting them out in a social setting to explore different aspects of the self or to practice behaviors.
Cognitive Dissonance
A psychological phenomenon where there is discomfort or distress from holding two conflicting beliefs, attitudes, or values simultaneously.
Fundamental Attribution Error
The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing situational explanations.
Central Route Persuasion
A technique for convincing others that requires thoroughly understanding the message's content, resulting in enduring changes in attitudes.
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