Brand Loyalty Is Measured in Three Stages

question 17

Essay

Brand loyalty is measured in three stages.Describe each of these stages.

Recognize the limitations and flexibility in dividend payment policies.

Acknowledge the role of indentures and covenants in limiting dividend payments.

Understand the reasons why companies might choose stock repurchases over dividends and the tax implications.

Appreciate the strategic motives behind specific dividend policies and stock actions such as splits and repurchases.