What Can a Firm Do to Protect Its Products and Brand

question 46

Multiple Choice

What can a firm do to protect its products and brand names from being used by a competitor?

• A) Obtain a trademark
• B) Use tamper-resistant packaging
• C) Use a private brand name
• D) Use a generic brand name
• E) Obtain a Universal Product Code

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Definitions:

Groupthink

is a psychological phenomenon where the desire for harmony or conformity in a group leads to irrational or dysfunctional decision-making outcomes.

Cohesive Group

A collection of individuals who work together effectively, characterized by mutual respect, strong bonds, and a shared sense of identity and purpose.

Accountability

The obligation of individuals or organizations to report, explain, and be answerable for their actions or decisions.

Decision-making

The cognitive process of selecting a course of action from multiple alternatives, often involving consideration of potential consequences.