Mega Computers Is Using Direct Mail to Send 10-Percent-Off Coupons

question 115

Multiple Choice

Mega Computers is using direct mail to send 10-percent-off coupons to its list of potential customers.This is an example of a ________ strategy.

• A) pull
• B) product
• C) position
• D) push
• E) place

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Definitions:

Decreased Supply

A reduction in the amount of a good or service that is available for purchase in the market.

Equilibrium Price

The price point at which the supply of a good matches demand, leading to a stable market condition where there is no shortage or surplus.

Excess Supply

a situation where the quantity of a good or service supplied in a market exceeds the quantity demanded at the current price, leading to downward pressure on the price.

Property Rights

Legal rights to possess, use, and dispose of assets including real estate, intellectual property, and tangible goods.