Mega Computers Has Decided to Promote Its New Line of Computers

question 212

Multiple Choice

Mega Computers has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices.This is an example of a ________ strategy.

• A) product
• B) pull
• C) push
• D) place
• E) position

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Definitions:

High-Quality Products

Goods that meet or exceed customer expectations in terms of durability, reliability, performance, and design.

Short-Run Supply Curve

A graphical representation showing the quantity of goods that producers are willing and able to sell at different prices over a short period of time, during which at least one of the firm's inputs is fixed.

Diminishing Marginal Returns

A principle in economics where increasing one factor of production, while keeping others constant, will yield lower additional output.

Price Ceiling

A legal maximum price that can be charged for a good or service, typically set by government to protect consumers.