Why Would a Business Firm Want to Have Controlling Sales

question 225

Multiple Choice

Why would a business firm want to have controlling sales volume as a promotional objective?

• A) A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it.
• B) The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year.
• C) The company is trying to appeal to a specific segment of the market.
• D) Consumers are more likely to purchase a product when they have been informed about it.
• E) The company wants to be able to communicate information to consumers when it is more economical to do so.

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Definitions:

Positive and Negative Aspects

refers to the beneficial and detrimental characteristics or outcomes associated with a subject or situation.

Cultures

Cultures consist of the shared values, beliefs, customs, practices, and social behaviors of a particular group, community, or society, shaped through generations.

Death

The end of all biological activities that keep an organism alive.

Dying

The process of approaching death, including the cessation of biological functions that sustain life.