What Is an Advantage to the Firm When Using Trade

question 48

Multiple Choice

What is an advantage to the firm when using trade shows as a type of sales promotion?

• A) They are relatively inexpensive,and are very effective since the buyer comes to the seller.
• B) Coupons may be used to encourage customers to try new products.
• C) The displays serve to attract customer attention as they walk through a store.
• D) Free samples may be used to allow customers to try a product for a few days without any risk.
• E) Contests may increase sales by stimulating buyers' interest in a product.

Understand the concepts of opportunity recognition and idea generation within entrepreneurship.

Identify and differentiate between finding and effectuation approaches in opportunity creation.

Recognize the importance of addressing unmet needs and solving problems in the marketplace.

Grasp the significance of habit-breaking and pattern recognition strategies for idea generation.

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Definitions:

Overlapping Domains

Areas of knowledge or activity that share common attributes, functions, or objectives, yet remain distinct in some aspects.

Introspection

The process of examining one's own thoughts and feelings.

Discovery

The act of finding something not previously known or recognized; in legal contexts, it involves the pre-trial process where parties obtain evidence from each other.

Social Pressure

A form of influence exerted by a social group or society encouraging conformity to its norms and values.