________ Attempts to Build Goodwill with Customers by Performing and Publicizing

question 238

Multiple Choice

________ attempts to build goodwill with customers by performing and publicizing a company's public service activities.

• A) Personal selling
• B) Public relations
• C) Advertising
• D) Sales promotion
• E) Publicity

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Definitions:

System Of Meaning

A framework or structure that assigns interpretations and significances to symbols, actions, and phenomena within a particular context or culture.

Ideology

A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.

Value Judgments

Assessments or opinions about the worth, desirability, or importance of something based on personal values or societal standards.

Oppositional Cultural Forms

Cultural expressions that challenge, critique, or seek to change mainstream or dominant cultural norms and values.