When a Company with a Well-Known Brand Sells Another Company

question 187

True/False

When a company with a well-known brand sells another company the right to place that brand on its products, these are called private brands (e.g., the Harley-Davidson logo on gloves).

Recognize the role of scientific thinking in organizational behavior research.

Comprehend the interdisciplinary nature and goals of organizational behavior.

Understand research methods used in organizational behavior studies.

Distinguish between accurate and inaccurate statements regarding organizational behavior.

---

Definitions:

Flexible-price Policy

A pricing strategy where the selling price of a product or service can fluctuate based on market conditions, competition, and consumer demand.

Target Pricing

Target pricing is a pricing strategy where the selling price is determined by estimating a competitive price in the market and working backward to calculate costs, aiming for a certain profit margin.

Price Cutting

A strategy where a company reduces the prices of its goods or services, often to attract more customers or compete with rivals.

Product Class

A broad category of products that serve a similar function or are marketed in a similar manner but vary in features, quality, and price.