What Is the Importance of a Brand Name to a Marketing

question 120

Essay

What is the importance of a brand name to a marketing manager? Identify the different types of brand names and ways that the firm protects its brand names.

---

Definitions:

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within a business’s normal operating cycle if longer than a year.

Supplies

Items used in the operation of a business that are consumed or not resalable, such as office supplies or manufacturing inputs.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing the ownership interest.

Recordable Transaction

A transaction that must be entered into the financial records of a company because it affects the financial position.