What Steps Are Included in the Personal Selling Process for a Creative

question 185

Essay

What steps are included in the personal selling process for a creative selling task? Explain what occurs during each step.

Recognize the difference between various types of consumer decision-making processes.

Identify how problem recognition triggers consumer research and decision-making.

Explain the role of information search in the consumer decision-making process.

Describe the influence of low involvement and environmental cues on consumer purchasing.

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Definitions:

Deadline

The latest time or date by which a task, project, or deliverable must be completed.

Capacity Shortage

The lack of sufficient production or service capability to meet customer demand.

Productivity

The effectiveness of productive effort, measured in terms of the rate of output per unit of input, often used to gauge the efficiency of an organization or industry.

Backup Source

An alternative or secondary supplier, system, or method available in case the primary option fails, to ensure continuity.