What Personal Selling Strategies Are Likely to Be Used by a Small

question 199

Essay

What personal selling strategies are likely to be used by a small business firm in a local market and in an international market?

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Definitions:

Fixed Exchange Rates

An exchange rate regime where a country's currency value is tied to another currency, a basket of currencies, or another measure of value, such as gold, and does not fluctuate in the foreign exchange market.

Balance of Trade

The difference in value between a country's exports and imports over a certain period.

Goods and Services

Physical items that can be purchased (goods) and intangible assistance or activities provided for consumption (services).

Trade Deficits

A situation where a country's imports of goods and services exceed its exports, resulting in a negative balance of trade.