RMH Uses the Telephone to Sell Directly to Consumers

question 125

Multiple Choice

RMH uses the telephone to sell directly to consumers.Which direct response retailing method is RMH using?

• A) Mail marketing
• B) Direct selling
• C) Mail order
• D) Electronic retailing
• E) Telemarketing

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Definitions:

Firm's Letterhead

The official stationary of a company or organization that contains its name, address, logo, and sometimes its directors, used for formal correspondence.

Phone Number

A sequence of digits assigned to a telephone line for the purposes of making and receiving calls.

Letterhead

A printed heading on stationery, typically including a name and an address, used by a person or organization for professional correspondence.

Geographic Locations

Specific physical places or areas on Earth's surface identified by coordinates or descriptive means.