Which Term Describes a Vertical Marketing System (VMS)where All Stages

question 26

Multiple Choice

Which term describes a vertical marketing system (VMS) where all stages in the channel are under single ownership?

• A) Administered VMS
• B) Contractual VMS
• C) Consolidated VMS
• D) Proprietary VMS
• E) Corporate VMS

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Definitions:

Polyandrous

A form of marriage in which a woman has more than one husband at the same time.

Compulsory Heterosexuality

The societal assumption and enforcement of heterosexuality as the norm, to the exclusion of other sexual orientations.

Heteronormativity

A cultural bias in favor of opposite-sex relationships and identities, assuming this to be the only normal and natural option for all individuals.

Heterosexuality

A sexual orientation characterized by an attraction to people of the opposite sex.