RMH Uses the Telephone to Sell Directly to Consumers

question 125

Multiple Choice

RMH uses the telephone to sell directly to consumers.Which direct response retailing method is RMH using?

• A) Mail marketing
• B) Direct selling
• C) Mail order
• D) Electronic retailing
• E) Telemarketing

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Definitions:

Cat

A small domesticated carnivorous mammal with soft fur, a short snout, and retractable claws, known scientifically as Felis catus.

Concrete-Abstract

Refers to the continuum from concrete, tangible concepts to abstract, theoretical ideas or principles.

Recall

The act of retrieving information or events from memory without the explicit cues provided for in recognition tasks.