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Jenny clips coupons from certificates and send them to the issuer in order to receive payment.Jenny has __________ bonds.
Reference Value
The price or quality that consumers use as a benchmark to compare with the actual price or quality of a product they are considering.
Substitute Items
Products or services that can replace each other in usage or consumption, offering consumers alternatives based on preference, price, or availability.
Value Pricing
A pricing strategy in which the price set for a product or service is based on the benefits it provides to consumers, compared to the price of similar offerings.
Perceived Benefits
The advantages that consumers believe they will gain from a product or service, which influence their purchasing decisions.
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