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David is in the process of checking actual performance against plans to ensure that the desired financial outcome occurs.David is involved in
Ethnocentrism
The tendency to judge other groups according to the standards, behaviors, and customs of one’s own group.
Decoding
Extracting the idea from a message.
Receivers
The audience or entity that receives and interprets a message or information from a sender.
Sender's Culture
The cultural background and context of the person or organization sending a message, which can influence communication.
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