Which of the Following Statements Is True About the Choice

question 22

Multiple Choice

Which of the following statements is true about the choice of competitive strategy?

• A) In pursuing cost leadership, the global marketer offers an identical or better product at a higher cost than the competition.
• B) Most global marketers combine high differentiation with high costs to expand their market shares.
• C) Marketers who opt for high differentiation can ignore the monitoring of costs.
• D) Global activities will in themselves permit the exploitation of scale economies not only in production but also in marketing activities.

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