Why Are Marketers Extending National Account Management Programs Across Countries

question 14

Multiple Choice

Why are marketers extending national account management programs across countries typically for the most important customers?

• A) To deal with the globalization of customers
• B) To maintain a product portfolio that includes only local/regional brands
• C) To serve and give importance to customers of a particular region than to the others
• D) To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs

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Definitions:

Strictly Liable

A legal principle where a party is held responsible for damages or loss caused by their actions, regardless of fault or intent.

Wrongful Civil Proceedings

Filing a false civil lawsuit.

Malicious Prosecution

Bringing false criminal charges against an innocent victim.

Abuse Of Process

The use of a legal procedure for a purpose other than that for which it is legitimately intended.