Why Are Marketers Extending National Account Management Programs Across Countries

question 14

Multiple Choice

Why are marketers extending national account management programs across countries typically for the most important customers?

• A) To deal with the globalization of customers
• B) To maintain a product portfolio that includes only local/regional brands
• C) To serve and give importance to customers of a particular region than to the others
• D) To allow local managers control over their marketing budgets so that they can respond exclusively to local customer needs