A Major Reason That Firms Are Reluctant to Engage in International

question 41

Multiple Choice

A major reason that firms are reluctant to engage in international marketing activities is the:

• A) lack of investors in international markets.
• B) lack of sensitivity to differences in consumer tastes and preferences.
• C) absence of profitable opportunities.
• D) lack of distributors in international markets.

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Definitions:

Grandmother Hypotheses

A theory suggesting the evolutionary advantage of post-reproductive lifespan, where grandmothers aid in the survival of their grandchildren.

Menopause

The natural cessation of menstruation that typically occurs in women in middle to late adulthood, marking the end of reproductive capacity.

Drosophila Melanogaster

A species of fly, commonly used as a model organism in genetic, biochemical, and evolutionary biology research.

Genetic Variation

The diversity in gene frequencies within a population, which is the raw material for evolution through natural selection.