Which of the Following Is True of Marketing Research

question 24

Multiple Choice

Which of the following is true of marketing research?

• A) Marketing research can take place in a void.
• B) Marketing research is the link between marketer and market without which marketing cannot function.
• C) Marketing research highlights the roles of bias, emotions, and subjective judgment.
• D) Marketing research can take place even without a business purpose.

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Definitions:

Marketing Driver

A factor or a set of factors that influences the demand for a product or service.

Marketing Manager

A professional responsible for overseeing and guiding a company's marketing strategies, campaigns, and efforts to achieve its marketing and business goals.

Marketing Research Approach

The marketing research approach entails systematic identification, collection, analysis, and dissemination of data to improve decision-making related to identifying and solving marketing problems.

Information Technology System

A system composed of hardware, software, data, and networking components designed to collect, process, and distribute information efficiently.